The mission of the IMVA International Music Video Awards is to expand the boundaries of traditional filmmaking by creating a "visual symphony" in which music will play a major role. An international demonstration of music video is to celebrate and educate those who combine two powerful platforms of music and film.
Combining image with music creates the long-awaited "integral cinema" that adds another dimension and power to visual messages. At the same time, it gives the second life music itself, which allows us to visualize images inspired by melodies, which are often lost in the subconscious.
As one of the youngest genres in the film industry, it is a video clip, an audiovisual work whose sound component is the whole or substantially a record of the artistic performance of a musical work.
The city of London does not need recommendations. It is one of the largest places in the world where you can also listen to all kinds of music. Its diverse ethnic and cultural community has contributed to the establishment and maintenance of several musical genres. London is also well known for its film culture. The awards ceremony will take place on 29 December 2021.